01Contractor → Full-time
Facebook Lead Generation Expert
Remote · United States or Costa Rica
You'll devise and run Facebook advertising campaigns that generate high-quality leads for our law firm clients, with conversion rate as your north star.
Responsibilities
- Plan, execute, and optimize lead-gen campaigns across Facebook's ad formats and targeting options
- Conduct audience research and competitor analysis to find new client segments
- Design ad creative and copy that fits our clients' audiences and Facebook's policies
- Implement and manage Facebook Pixel and other tracking to measure ROI
- Analyze campaign data regularly and report actionable insights to stakeholders
- Work closely with our marketing team and attorneys to align on strategy
- Stay current on Facebook ad trends, algorithm changes, and compliance
Apply for this role
Send a resume, portfolio, and a short cover letter on your legal-industry lead gen experience.