PPC Professionals to Deliver the Right Content
Digital marketing is all about delivering the right content to your target audience. Triple Digital is a PPC and paid advertising agency that can develop and keep track of your online marketing campaigns. Your paid advertisements are carefully optimized to bring in quality traffic and convert visitors. We also offer in-depth reporting on where your campaign is doing well and where it can be improved.
PPC Campaign Management
Pay-Per-Click, or PPC, is among the most efficient and reliable ways to promote your company with accurate audience targeting.
We understand that the objective of direct response advertisements, such as Google AdWords, is action. We develop and manage pay-per-click campaigns that are designed to:
- Target prospective clients that are looking for the services or products you provide.
- Minimize unproductive clicks.
- Get the maximum ROI for your marketing budget.
Whether you’re wanting to enhance the performance of an existing PPC campaign or create a new digital marketing campaign, we strive to get you a positive return on investment for your company.
How We Do It
- Determine Profitability
The first step is to figure out if your company will benefit from a paid advertisement campaign. We’ll show you the services we offer and help you choose which ones will work best for your target audience. We then compare your estimated cost of acquisition to your typical profit per client to see if paid advertising is the right choice for your company.
- Determine the Target Audience
After figuring out if paid advertising will be worthwhile, we determine the ideal client for your company. We research the demographic and thought process of a prospective customer so that we can accurately focus your advertisements on your target audience. We develop a client profile matrix that lays out the issues they are having, why they are searching for a solution, the best content that will encourage them to interact, and why your company is their best option.
- Study Keywords and Phrases
After identifying the perfect customer for your marketing campaign, we look into the phrases and keywords that will best match a user’s online search. For this, we utilize a number of different tools, such as Google Trends and Google’s Keyword Planner. Our keyword research consists of monthly search volume information, estimated click-through rates, and data that enables us to pick related content and keywords that will be the most successful for your digital advertisements.
- Produce Targeted Campaigns and Advertisements
After completing keyword research, we develop advertisements that target your ideal client’s interests, demographics, and geographic area. We also develop eye-catching ads that pertain to on-page content, provide an engaging deal, and have a strong call to action. We make sure that your ad copy is appropriate for your target market on the websites they visit regularly. We also manage your advertisements so they won’t pop up on searches that aren’t relevant to your service or products so that you aren’t spending money on unproductive leads.
- Develop Quality Landing Pages
We create landing pages that are customized to each of your advertisements with the goal of converting a landing page visitor into a client. Your landing pages will have headings, content, and a call to action that lets visitors know right away that the landing page relates to the ad that they clicked. We include content that will inform your potential customers about how they can benefit from your services.
- Assess and Modify PPC Campaigns
When it comes to PPC campaigns, you can’t just post an ad and then leave it alone. Your competition is constantly trying to cut into your ad space. That’s why, each week, we evaluate and update your campaigns to make sure they are successful. We track conversions such as contact form submissions, calls from your website, and calls from your advertisements. We continually adjust your campaigns for positioning, bidding, device targeting, advertisement delivery, and schedules to optimize your ROI. We also provide a website for you to stay updated and informed about your advertising campaign, which includes traffic information, conversions, click-through rates, and cost per acquisition.