After years of development, we are pleased to announce the development of cutting edge software and data mining never before available to the legal industry. PinPoint has been made possible from organic development and acquisitions of several technologies. We are able to target prospective clients or their immediate friends and family based on the locations they have visited physically or online to specific web pages like no other competitors to date.
Physical location is determined by the most reliable method and something everyone carries, their cell phone. We have been given access to this data down to the specific manufactrer assigned ID. In addition, social media and TV streaming service companies are partnering to enhance their data using this platform. Both of these partner groups are important to our success and our clients campaigns. This offering was only available after the coordination of multiple companies, the aggressive acquisition of data, and human talent in house.
Retargeting has been around and used for many years for visitors to their websites. It follows web visitors and potential clients after leaving your website displaying ads when other sites are visited. However, this new offering is allowing lawyers to target potential clients that visit competitive or complementary websites down to a specific page. The car industry has used this technology for displaying ads to competing car lot visitors for years. Triple Digital appears to have taken their offering and enhanced it for the legal industry.
When asked, Managing Attorney Don Worley, Yahoo’s top 20 Entrepreneurs of 2020, commented “I am blown away with the detail of which we can now target and communicate with prospective and existing clients. It makes everything we did in the past obsolete as a typewriter. I signed over 923 retainers in one of their recent campaigns completely online in one month. I am a believer and will never go back to old school. PinPoint is just too targeted and cost effective”
The Disability Firm out of Arizona is using the technology to target Disability cases that visit the disability website for an appeal. Attorney Juan Carlos said “We have never been able to reach such a targeted market as people recently rejected for their disability claim and needing help at that moment. We are now reaching the right people at the right time and maximizing our marketing spend for the best potential clients only.”
COO of Triple Digital, Paul Taylor explained “We are basically taking cell tower data and marrying it to social and streaming platforms. In addition, our Retargeting Pro is a powerful tool when used correctly. I am pleased to announce this breakthrough to such a competitive market as the legal community. It’s a game changer.”
The best use of this technology has been in the biggest and most evasive legal cases. They are actually housing large repositories of data like oil drilling sites, medical helipads and active mining locations. Not only are they identifying the individuals and marketing to them but they have the demographic data down to how far they travel to work. Last week they joined a group of miners against certain hospital locations visited and even excluded medical workers to ensure we only targeted the right people. I can now targeted high salary and known dangerous professions to get the best injury cases” commented David Buckley of The Buckley Law Group in Houston Tx.
Triple Digital will be showcasing these new offerings at conferences throughout the US. Due to the small number of participants allowed in this program, appointments will need to be scheduled here or by calling 833-TripleD.